I compiled a list of reasons why the majority of shops don't like Dysons.
1. They don't make enough money selling them
Dyson is a high demand product in the market, so Dyson as a company has the power to set and keep the margin on their products to where they want them. The dealers don't make nearly as much on Dyson as some other brands, they are naturally in the business to make money (don't hold that against them, that's why you work too!), so they are more likely to sell you something that will be most profitable for the business. Not to mention, so many of the big box stores (Best Buy, Target, etc.) who sell thousands of Dyson units each month will often run different sales throughout the year, and customers walk into a vacuum shop where they would like to sell a couple Dyson units a month, and they want the same or better discount that that the big store is offering; which of course means that they will have to take a cut out of the smaller profit they would normally have.
2. There is not as much potential to have customers come back to spend more
What business doesn't want customers to come back? The one that doesn't want to stay in business! One of the selling features of Dyson is that there is no additional cost. the belts are designed not to break, there are no bags to replace, the filter is a lifetime filter, and it has a five year warranty. So that leaves the vacuum shop with nothing to bring the customer back in to spend more money like just about any other vacuum would.
3. Not fun to work on
Dyson has led the way in vacuum technology for years, everyone else is just copying them as close as they can without breaking the law. So with that, they have created some very innovative ideas, that complicate repair side of things if something goes wrong. As soon as these guys have it down, Dyson comes out with something new
4. So many to work on
This ties in a little with the previous one. Since there is so many Dysons that have been purchased, it naturally means more will come through a repair shop, which means the more they are going to have to work on something that can be more complicated than the other vacuums that need repair.
FYI, some shops will use this as a tool against Dyson. They will point to all the Dysons lined up for repair and say, "Look how many have issues!" As I said already, the more that have sold, the more are going to come through a repair shop. If five million units have sold, and only 250,000 of another vacuum have sold, which one is more likely to more in repair shops?
There are a couple more reasons that I could throw out, but these would probably be at the top of the list.
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